Office of Marketing

Overview

The Office of Marketing plan, develop and implement the corporate functions at Charles Darwin University. These include corporate brand management, student recruitment marketing, advertising, faculty and course promotion, and web management.

Role and function

The Office of Marketing is responsible for tailoring the University’s message to a variety of audiences ― government, corporate, consumer and community.

The team works closely with members of University management and also school and division heads, including University Operations, Student Central and the Office of International Services, to ensure activities in the domestic and international sectors are supported by targeted and effective plans consistent with the University's goals.

Strategic direction

Goal

  • To provide value, service and expert corporate planning to the University.

Outcomes

  • Marketing strategies and plans to support the University’s student recruitment goals
  • Charles Darwin University is positioned favourably in the community and across Australia.

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