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Mark McCrindle - Conference Speaker

Mark McCrindle was trained as a Psychologist and his research into the emerging global generations is now recognised internationally.

Mark is a Social Researcher and he is accredited with the Industry’s highest accreditation Qualified Practicing Market Researcher.

He is the Director of McCrindle Research which counts amongst its clients over 50 multinational organisations and 100 of Australia’s largest corporations.

His highly regarded research and reports into the changing times and emerging trends have developed his reputation as a futurist, demographer and a social commentator.

Mark is renowned for his engaging presentations and he often delivers keynote addresses at conferences but he is equally at ease in delivering his expertise in workshops or facilitated forums.

Mark graduated from the University of NSW with a BSc (Psychology) and he has completed a Masters degree majoring in Social Trends.

All of Mark’s presentations are customised based on his ongoing research.
Some of his latest research includes the future workforce encompassing generations Y & Z  as apprentices and trainees.

This work, titled  BRIDGING THE GAP is based on the premise that
the future of industry is shaped not just by the economic and technological changes, but also by population and generational changes. The key to ongoing success therefore, depends not just on technical excellence but managerial excellence.
Beginning a career in Australia today is a very different experience to those who grew up in Australia in the 1960’s, or the 1980’s. In many ways we resemble our times more than we resemble our parents. Therefore understanding these ever-changing times in relation to the very different apprentice and trainee of today is essential for every business owner.

In these times of fast change, every organisation and business is just one
generation away from extinction. Unless we can understand and remain relevant to the new generation of apprentices we will edge towards irrelevancy.