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Keep It Clever campaign gains NT support

Vice-Chancellor Professor Simon Maddocks: “Australian universities give back to the country in countless ways” Vice-Chancellor Professor Simon Maddocks: “Australian universities give back to the country in countless ways”

Charles Darwin University is supporting a new national campaign to build public awareness of university education and research to ensure Australia is not left behind in an increasingly competitive global environment.

The campaign uses an imaginative creative concept to deliver a serious message and includes a web film, print, digital, outdoor and national television advertising. It is themed “Keep it Clever”.

Vice-Chancellor Professor Simon Maddocks said the campaign was needed to ensure all Australians were aware of the critical role played by universities in providing education, research and innovation to keep Australia ahead.

“To remain competitive, our workforce will demand more qualified graduates, our economy will rely on the creation of new companies, industries, jobs and opportunities that can only come from a strong university sector,” Professor Maddocks said.

“Highly skilled graduates are what our economy needs to prosper as global competition intensifies.

“Australian universities give back to the country in countless ways. University research and innovation continues to put Australia on the world stage; international education is our biggest export besides resources; and universities employ more than 110,000 people and directly contribute over $23 billion to our GDP,” he said.

Professor Maddocks said CDU contributed more than $420 million a year to the NT Gross State Product, which was on par with the mining industry.

He said the Keep It Clever campaign was a timely reminder of the importance of public investment in university education and research.

Access the campaign, W:  keepitclever.com.au or facebook.com/keepitcleveraus.