Future sustainability, innovation and marketing


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Presenter:  Dr Steven Greenland

Date: Oct 23, 2018

Time: 5:00pm to 7:00pm

Contact person:  Athena Ferreras
T: 08 8946 6554
E: cduevents@cdu.edu.au

Location:  Charles Darwin University Theatre, Orange 3, Casuarina Campus

Target audience:  This event is open for public, please RSVP to cduvents@cdu.edu.au or 08 8946 6554

Future sustainability, innovation and marketing 
Unsustainable business activities, rising global population, as well as growth in consumption and convenience seeking behaviour generate complex environmental and social issues. The most urgent include pollution, climate change, water and food insecurity, and the noncommunicable disease epidemic. Innovative products and practices that serve both organisational and consumer self-interests, as well as wider social and environmental goals, are keys to resolving these issues.
 
In this presentation, Professor Greenland encapsulates the key sustainability challenges confronting the Northern Territory, Australia and the world today. He brings to life a variety of  sustainability themes using his research on education, manufacturing innovation, agricultural water management, energy conservation, as well as the marketing of harmful products. The complexity surrounding sustainability and innovation is explored, including the barriers to innovation adoption, as well as unintended consequences that hinder positive social and environmental outcomes.
 
 
Darker sides to innovation are also discussed, with businesses and marketers often using innovation to perpetuate detrimental impacts. The rise of data analytics for consumer psychographic profiling and social media marketing also raises concern about the integrity of commercial and political initiatives relating to environmental and social responsibility.
 
 
There are no utopian answers to save the world. However, this presentation will stimulate thinking about the urgent need for innovation and sustainability, as well as the importance of more effective future industry legislation and regulation. The need for universities to assert their industry and society watchdog role is also highlighted, along with their responsibility to produce socially responsible graduates capable of driving sustainability in the future.
 
PDF icon Professorial Steven Greenland
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