Multimedia-based Promotion Strategy of Northern Territory International Education in China and Chinese Students Studying in the Northern Territory


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Presenter:  Yue (Amy) Zhang, Master of Public Policy Student, Northern Institute, Charles Darwin University

Date: Dec 14, 2017

Time: 3:00pm to 4:00pm

Contact person:  Northern Institute, Charles Darwin University
T: 08 8946 7468
E: thenortherninstitute@cdu.edu.au

Location:  Northern Institute, Yellow Building 1, Level 2, Room 48 (Savanna Room)

Target audience:  Open To the Public - All Welcome – Please Share

Abstract: As the third biggest export industry in Australia, international education generates more than $20 billion dollars annually and with some 46 000 students studying in Australia (Dodd 2016), Chinese students tend to be the single most important group of students contributing to this revenue stream for Australia. The Northern Territory Government is seeking to capitalise on this burgeoning market and is seeking ways to engage with Chinese students to alert them to the opportunities available to them for Study in the NT. This project has examined the various multi-media options that exist for StudyNT to engage and analyses both the opportunities and the pitfalls of using these platforms for promoting education in the NT.

About Yue (Amy) Zhang: Yue (Amy) Zhang is a Master of Public Policy student at the Northern Institute completing a major project as a requirement for her studies. Amy came to Charles Darwin university as an exchange student in 2015 and subsequently Applied for admission into the Master of Public policy upon completion of her undergraduate studies. Amy has acted as a Student Ambassador (http://www.studynt.nt.gov.au/meet/student-ambassador/amy) for StudyNT on the Chief Minister’s delegation to China in 2016 which led to both an internship and work with StudyNT this year. Her major project for the master of Public Policy has focussed upon an engagement strategy for StudyNT into the Chinese market. This talk is a presentation based on her findings and comprises a component of her assessment for her project work. Read her full profile HERE.

RSVP by Wednesday, 13 December 2017 via Outlook or thenortherninstitute@cdu.edu.au

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