Roopali Misra

BA, MSocSci

Lecturer in Business & Accounting
Coordinator Professional Practice Program

Roopali Misra is a Lecturer in Business and Accounting at the Business School. With a keen interest in the area of Work Integrated Learning, she is also the coordinator for the Professional Practice Program, run by the CDU Business School.  With a few years of experience in the industry and research inclination, she has been successfully running the placement program for over five years now.

Roopali's training in academic, experimental and clinical research methods has been extremely useful in delivering research and marketing units in the CDU Business School. She has over six years of experience in delivering undergraduate and postgraduate courses.

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Teaching interest

  • Marketing Research
  • Marketing Communication
  • Business Communication
  • Decision Making
  • Applied Business Project
  • Professional Practice Project


Research Interest

  • Work Integrated Learning
  • Short-term memory and its application on advertising and marketing.
  • Internationalization of Businesses.

Research Contribution and Publications

Conference Papers
Misra, R. and Vemuri, R. (2012). “Establishing Collaborative Alliances between SMEs and Higher Education Institutions: A Work Integrated Learning Approach”. Presented at Australian Collaborative Education Network (ACEN) conference, October 2012.                                                              

Shukla, A., Dow, D. and Misra, R. (2011). “Empirical Analysis of Distinct Entry Mode Strategies among Service Firms: Case Studies from Australia”. Proceedings of Academy of International Business NE Chapter, October 2011 (Best Paper Award)
 Misra, R., & Goh, W. D.  (2006). Phonological similarity effects in simple and complex word spans. Proceedings of the XXVIII Annual Conference of the Cognitive Science Society (pp. 1829-1834).  Mahwah, NJ: Erlbaum, July 2006.
 Misra, R. (2016). “Contribution of Small and Medium Enterprises in Design and Execution of Student Assessments”. Submission to Journal of Assessment and Evaluation in Higher Education. Under Review
·Shukla, A., Dow, D. and Misra, R. (2012). “Empirical Analysis of Distinct Entry Mode Strategies among Service Firms: Case Studies from Australia”. Journal of Comparative International Management, 15 (1), 6-19.

Industry Collaborations

In the research and industry collaboration capacity, several projects have been undertaken for big multi-national organisations:

  •  Australian Taxation Office (Customer Satisfaction Measurement project)
  •  National Australia Bank (Customer Satisfaction Measurement project)
  •  Child Support Agency (Customer Satisfaction Measurement project)
  •  Origin Energy (Customer Satisfaction Measurement project)
  •  Honda Australia (New Product Development project)
  •  Imperial Tobacco Australia (New Product Development project)
  •  Bank of South Australia (Performance Measurement project)
  •  RACV (Performance Measurement project)
  •  St George Bank (Performance Management project)
Roopali Misra


T: 08 8946 8852

CDU Business School
Waterfront campus
Charles Darwin University
Darwin NT 0800