Dr Malliga Marimuthu

BA (Hons in Education). MA, MBA, Ph.D.

Research Active Lecturer in Management

Dr Malliga is a research active academic at the CDU Business School, Charles Darwin University. She was conferred Doctor of Philosophy from the University of Newcastle, Australia in 2008 with the honour of the award ‘Research Higher Degree Best PhD Thesis Award’.

Her major research interests are in the area of Services Marketing and Management with current evolving interest on engagement, networking and well-being. She hugely supports the agenda of bringing up elements of transformative based research in her research networking. She has published more than 50 papers in the last eight years in marketing and management journals. Her publications have appeared in high impact journals such as Journal of Service Theory and Practice, Journal of Retailing and Consumer Services, Current Issues in Tourism, Journal of Travel and Tourism Marketing. She has also edited books and published several book chapters. She has won several awards for paper presented in the international conferences. She has been actively involved in the supervision of PhD and Masters students. She is also known among the postgraduate students for a series of Research Methodology workshops she has been facilitating. 

She currently serves the editorial board of the Asian Academy of Management Journal (AAMJ), a Scopus cited journal. She is also engaged with the Journal of Service Management (JOSM) (ABDC rank A journal) to serve on their Advancing Service Researchers (ASR) Group.  She has experience doing consultancy with government agencies and private organisations. She  has good records of  leading numbers of university and external grants. Additionally, she also formed good teaching and research collaboration with several universities and scholars at international level. She was attached to The Ohio State University, USA in year 2014 as a visiting scholar. She has served as an Associate Professor at the University Sains Malaysia prior to joining CDU in 2016. She is also active in engaging herself for community development.

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Teaching interests

Marketing and Management subjects

Research Interest

Area of Research

  • Services Marketing and Management
  • Tourism  and Hospitality Marketing

Specific Research Interest

  • Customer engagement
  • Service Network
  • Wellbeing
  • Transformative Service Research
  • Service Excellence

Working Projects for Year 2017 to 2019 are as follows:

  • patient  engagement and recovery experience in healthcare
  • employee and customer wellbeing
  • servant leadership in managing employees for high-contact service management
  • service network in Indigenous employment succession

Publications

Publication in Journals (2010-2017)

Chuah, S. H. W., Marimuthu, M., Kandampully, J., & Bilgihan, A. (2017). What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain. Journal of Retailing and Consumer Services36, 124-136.(ABDC-A Journal)

Chuah, S. H. W., Rauschnabel, P. A., Marimuthu, M., & Nguyen, B. (2017). Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty. Journal of Service Theory and Practice27(3), 616-641.  (ABDC-A Journal)

Nikbin, D., Marimuthu, M., & Hyun, S. S. (2016). Influence of perceived service fairness on relationship quality and switching intention: An empirical study of restaurant experiences. Current Issues in Tourism19(10), 1005-1026. (ISI Impact Factor: 0.918) (ABDC-A Journal)

Chuah, S. H. W., Marimuthu, M., & Ramayah, T. (2016). The Contribution of Perceived Firm Marketing Innovation Initiatives to Customer Perceived Value and Loyalty: Does Switching Experience Really Matter?. Asian Academy of Management Journal21, 1-23 (ABDC-C Journal)

Goh, C. Y., & Marimuthu, M. (2016). The Path towards Healthcare Sustainability: The Role of Organisational Commitment. Procedia-Social and Behavioral Sciences224, 587-592.

Marimuthu, M., & Paulose, H. (2016). Emergence of Sustainability Based Approaches in Healthcare: Expanding Research and Practice. Procedia-Social and Behavioral Sciences224, 554-561.

Nikbin, D., Marimuthu, M., Hyun, S. S., & Ismail, I. (2015). Relationships of Perceived Justice to Service Recovery, Service Failure Attributions, Recovery Satisfaction, and Loyalty in the Context of Airline Travelers. Asia Pacific Journal of Tourism Research, 20(3), 239-262. (ISI Impact Factor: 1.023) (ABDC-B Journal)

Jansri, W., & Marimuthu, M. (2015). Are Consumers of Luxury Natural Products Concerned About Environmental Issues? Advances in Environmental Biology, 9 (3), pp. 82-85. (SCOPUS)

Nikbin, D., Marimuthu, M., Hyun, S. S., & Ismail, I. (2014). Effects of Stability and Controllability Attribution on Service Recovery Evaluation in the Context of the Airline Industry. Journal of Travel and Tourism Marketing, 31(7), 817-834. (ISI Impact Factor: 1.205) (ABDC-A Journal)

Razak, N. S. A., Marimuthu, M., Omar, A., & Mamat, M. (2014). Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers. Procedia-Social and Behavioral Sciences, 130, pp. 577-582.

Gajendran, T., Brewer, G., & Marimuthu, M. (2013). Internationalisation of construction business and e-commerce: Innovation, integration and dynamic capabilities. Australasian Journal of Construction Economics and Building, 13(2), pp. 1-17. (SCOPUS) (ISI Impact Factor: 0.494) (ABDC-C Journal)

Chuah, H. W., Marimuthu, M., & Ramayah, T. (2014). The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework. Procedia-Social and Behavioral Sciences, 130, pp. 532-541.

Nikbin, D., Ismail, I., & Marimuthu, M. (2013): The Relationship between Informational Justice, Recovery Satisfaction and Loyalty: The Moderating Role of Failure Attributions.  Service Business, Vol. 7, pp: 419-435. (ISI Impact Factor: 0.645)

Ramayah, T., Mohamad, O., Omar, A., Marimuthu, M., & Leen, J.Y.A.  (2013). Determinants of Technology Adoption among Malaysian SMEs: An IDT  Perspective. Journal of Information and Communication Technology (JICT),Vol. 12. pp. 103-119. (SCOPUS)

Hassan, S. H., Marimuthu, M., & De Run, E.C. (2013). Conceptualizing Convergence and Divergence of Muslim Consumption Behaviour in Malaysia. Indian Journal of Management Science, Vol. 3(4), p.42.

Salleh, M.M, Wahid. N.A, & Marimuthu, M. (2013). Corporate Social Responsibility to Reflect Organization’s Corporate Identity: A Content Analysis. Journal of Economics, Business and Management, Vol. 1(1). pp. 98-101.

Nikbin, D., Ismail, I., & Marimuthu, M. (2012). The impact of causal attributions on customer satisfaction and switching intention: Empirical evidence from the airline industry, Journal of Air Transport Management, Vol. 25, pp. 37-39. (ISI Impact Factor: 1.328) (ABDC-B Journal)

Nikbin, D., Ismail, I., Marimuthu, M. & Salarzehi, H. (2012). The Relationship of Service Failure Attributions, Service Recovery Justice and Recovery Satisfaction in the Context of Airlines. Scandinavian Journal of Hospitality and Tourism, 12 (3), pp. 232-254. (ISI Impact Factor: 0.882) (ABDC-B Journal)

Nikbin, D., Ismail, I., Marimuthu, M., & Armesh, H. (2012). Perceived Justice in Service Recovery and Switching Intention: Evidence from Malaysian Mobile Telecommunication Industry. Management Research Review, Vol. 35 (3/4), pp. 309-325.(SCOPUS) (ABDC-C Journal)

Marimuthu, M., Omar, A., Ramayah, T., Mohamad, O. (2012).  SMEs Performance: Leveraging Marketing Process Through E-business. International Journal of E-Business Research, Vol. 8 (2), pp. 46-66. (SCOPUS)

Marimuthu, M, & Ismail, I. (2012). Service Quality in Higher Education: Comparing the Perceptions of Stakeholders, AIMS International Journal of Management, Vol. 6 (2), pp. 87-100.

Ramayah, T., Mohamad, O., Omar, A., Marimuthu, M., & Leen, J.Y.A. (2012). The Influence of SME Owners’ Characteristics on Technology Adoption. Indian Journal of Commerce & Management Studies,III(3), pp. 10-16.

Abdul Razak, N. S. & Marimuthu, M. (2012). The Relationship between Co-Creation Value and Facebook Shopping. Procedia-Social and Behavioral Sciences,  Vol. 65 (2012), pp. 768-774.

Nikbin, D., Ismail, I., Marimuthu, M., & Abu-Jarad, Y. (2011). The Effects of Perceived Service Fairness on Satisfaction, Trust and Behavioural Intentions. Singapore Management Review, Vol. 33(2), pp. 58-68  (ABDC-C Journal) (SCOPUS)

Bohari, A.M., Rainis, R., & Marimuthu, M. (2011). Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business, International Journal of Business and Management, Vol.  6(8), pp. 161-169. (ABDC-C Journal)

Nikbin, D., Ismail, I., Marimuthu, M., & Abu-Jarad, I. Y.  (2011).  The Impact of Firm Reputation on Customers’ Responses to Service Failure: The Role of Failure Attributions. Business Strategy Series, Vol. 12(1), pp.19-29. (SCOPUS)

Marimuthu, M., Omar, A., Ramayah, T.  & Mohamad, O. (2011). Readiness to Adopt E-Business among SMEs in Malaysia: Antecedents and Consequences. International Journal of E-Adoption, Vol. 3 (3), pp. 1-19.

Omar,A.,  Marimuthu, M., Ramayah, T. & Mohamad, O. (2011).Determining factors for the usage of web based marketing applications among small medium enterprises (SMEs) in Malaysia. Journal of Marketing Development and Competitiveness. Vol. 5(2), pp. 70-86.

Nikbin, D., Ismail, I., & Marimuthu, M. (2010).  Perceived Justice in Service Recovery and Recovery Satisfaction: The Mediating Role of Trust. World Applied Sciences Journal, Vol 10, pp. 99-109.(SCOPUS)

Nikbin, D., Ismail, I., Marimuthu, M., & Jalalkamali, M. (2010). Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image. International Journal of Marketing Studies, Vol.2 (2), pp. 47-56.

Omar, A., Marimuthu, M., Mohamad, O. & T.Ramayah (2010). Discriminating adopters and non-adopters of Internet marketing using the technology, organization and environment (TOE) framework: Result from a survey sample.  Proceeding at : Wireless Information Networks and Business Information system Proceedings, Vol. 4(1) pp. 1-5.

Ramayah, T., Mohamad, O., Omar, A., & Marimuthu, M. (2009). Technology Adoption among Small and Medium Enterprises (SME’s): A Research Agenda. World Academy of Science, Engineering and Technology Journal, Vol. 53,  pp. 943-946. (SCOPUS)

 

Book Chapter Publication/ Articles in an Edited Book

Marimuthu, M.,  Hassan, S.H., & Muthaly, S. (2016). The Future of Consumption and Marketing in Malaysia. In   Marimuthu,  M., &  Hassan,  S.  (Eds).  Consumption  in    Malaysia:  Meeting  of  New  Changes.    (Penerbit USM). Universiti Sains Malaysia Press

Nikbin, D., Marimuthu, M., & Ismail, I. (2016). The Malaysian Airline Industry: Customer Expectation And Experience. In   Marimuthu,  M., &  Hassan,  S.  (Eds).  Consumption  in    Malaysia:  Meeting  of  New  Changes.    (Penerbit USM). Universiti Sains Malaysia Press

Chuah, H. W., Marimuthu, M., & Ramayah, T. (2016). Wireless Telecommunication  Industry in   Malaysia:  Trends,  Challenges,  and  Opportunities. In   Marimuthu,  M., &  Hassan,  S.  (Eds).  Consumption  in    Malaysia:  Meeting  of  New  Changes.    (Penerbit USM). Universiti Sains Malaysia Press

Hassan, S. H., Marimuthu, M., & De Run, E.C. (2016). The Emerging Era of Consumption In Malaysia. In   Marimuthu,  M., &  Hassan,  S.  (Eds).  Consumption  in    Malaysia:  Meeting  of  New  Changes.    (Penerbit USM). Universiti Sains Malaysia Press

Yeap, J. A. L., Ramayah, T., Mohamad, O., & Marimuthu, M. (2014). Exporting vs. Domestic SMEs in Malaysia: Do Differences in Technology Adoption and Perceptions Exist? In Patricia Ordóñez de Pablos (Ed.) International Business Strategy and Entrepreneurship: An Information Technology Perspective (pp. 276-293). (ISBN: 978-1-4666-4753-4), USA: Information Science Reference. (IGI Global)

Marimuthu, M., & Ismail, I. (2014). Service Quality Offered by Academic and Administrative Staff During The APEX Period.  In Ismail, I., Haron, H., & Marimuthu, M. (Eds). USM and the APEX Journey: Governance, Performance, Human Resources and Service Quality. (pp. 39-56). Malaysia: Universiti Sains Malaysia Press (ISBN 978-983-861-621-8)

Marimuthu, M. & Hassan, S. H. (2014). Translating local knowledge of traditional medicine into complementary and alternative medicine: issues and challenges. In Esa, N., Rajamani, L & Yusoff, Z.M. Reengineering Local Knowledge, Life, Science and Technology (pp. 50-58) (ISBN: 978-983-861-634-8), Malaysia: Universiti Sains Malaysia Press

Ramayah, T., Mohamad, O, Omar, A., Marimuthu, M., & Jasmine A. L. Yeap. (2013). Green Manufacturing Practices and Performance among SMEs: Evidence from a Developing Nation. In P. O. de Pablos (Ed.),Green Technologies and Business Practices: An IT Approach. (pp. 208-225). USA: Information Science Reference. (IGI Global)

Marimuthu, M.,  Ismail, I. & Rahim, N.B. (2012). Balancing Service Quality for Students Satisfaction. In Univesity Sains Malaysia, University APEX: Chosen Initiatives, Penang: USM Publisher (ISBN 978-967-394-092-9)

Marimuthu, M. & Ismail, I. (2012). Students’ Perspective of Service Quality of Academic and Administrative Staff  in the Pre-APEX Scenario. In K.G.  Ooi (Eds), Excellence and Sustainability: USM and the APEX Journey. Penang: USM Publisher (ISBN 978-983-861-552-5)

Ismail, I. & Marimuthu, M. (2012). Academic Staff Perception of the Service Quality of Administrative Staff in the Pre-APEX Scenario.  In K.G.  Ooi (Eds), Excellence and Sustainability: USM and the APEX Journey. Penang: USM Publisher (ISBN 978-983-861-552-5)

Marimuthu, M. & Dean, A. (2008). Developing pre-relational trust in technology service providers. In T. Kautonen and H. Karjaluoto (Eds),  Trust and New Technologies: Marketing and Management on the Internet and Mobile  Media. Cheltenham: Elgar.

Marimuthu, M. (2006). Business buyers’ acceptance of information system: Integrating buyers’ perceptions of technology and perceptions of service value. In T.K., Panda, & N. Donthu (Eds), Marketing in the new global order: challenges and opportunities (pp. 321-329). New Delhi: EB Excel Books. (ISBN 81-7446-510-3).

Marimuthu, M., & Dean, A. (2006). Is trust in first time service providers germane to the acceptance of new information systems? In T.K., Panda, & N. Donthu (Eds), Marketing in the new global order: challenges and opportunities (pp. 367-376). New Delhi: EB Excel Books. (ISBN 81-7446-510-3).

 

Edited Books

Marimuthu,  M., &  Hassan,  S.  (Eds)  (2016). Consumption in    Malaysia:  Meeting of  New  Changes. (Penerbit USM). Universiti Sains Malaysia Press (ISBN 978-967-461-013-5)

Ismail, I., Haron, Hasnah., & Marimuthu, M. (Eds) (2014). USM and the APEX Journey: Governance, Performance, Human Resources and Service Quality. (Penerbit USM). Universiti Sains Malaysia Press (ISBN 978-983-861-621-8)

Professional Associations

1. Asian Academy of Management

2. American Marketing Association

3. Academy of Marketing Science

4. Marketing Science Institute

Editorial Board/fellowship

1. Journal of Service Management’s Advancing Service Researchers (ASR) Group

2. Editorial Board Member for Asian Academy of Management Journal (AAMJ) (SCOPUS)

2. Visiting Scholar - The Ohio State University

3. Visiting Scholar - The Binus University, Indonesia

Awards Received

1.   Certificate of the Research Higher Degree Best PhD Thesis Award 2008 –awarded by University of Newcastle, Australia

2.   Certificate of Excellence Service Award 2012 at University Level  – awarded by Universiti Sains Malaysia

3.   Certificate of Excellence Service  Award 2011 at Faculty Level – awarded by School of Management, Universiti Sains Malaysia

4.   Certificate of the Best Paper Award presented in Asian Academy of Management International Conference. [The 11th AAMC] – 2015 Malaysia

5.   Certificate of the Best Paper Award presented in International Conference. [The Ninth AIMS International Conference on Management]- 2012 India

6.   Certificate for the Innovative Paper Award presented in International Conference. [1st International Construction Business and Management Symposium] - 2011 Malaysia

7.   Certificate of the Best Paper Award presented in International Conference. [The 2nd International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE)] - 2010 Malaysia

Dr Malliga Marimuthu

Contacts

T: 08 8946 8811
E: malliga.marimuthu@cdu.edu.au

CDU Business School
21 Kitchener Dr,
Darwin Waterfront.
Darwin NT 0800