Professor Bruce R Prideaux

Ph.D., M.Reg Econ Plan

University Professorial Fellow

Bruce holds the position of Director of the Centre for Tourism and Regional Opportunities at the Cairns campus of Central Queensland University and is the program director of the Masters of Sustainable Tourism Management. He has a wide range of research interests including coral reef tourism, protected area tourism, rural tourism, remote area tourism, indigenous tourism, urban tourism, river and canal tourism and climate change. Other active areas of research include military heritage, mobilities and ecotourism. He has authored over 300 journal articles, book chapters and conference papers on a range tourism related issues. He has also authored or co-authored 10 books, the most recent of which look at climate change issues and global rainforest tourism. Current projects include a co-edited book that will investigate aspects of coral reef tourism and a co-authored book that examines opportunities for in agricultural areas.

Research Interests

  • Climate change
  • Tourism crisis management
  • Rain forest tourism including ecotourism and community based tourism
  • Coral reef tourism
  • Tourism in remote areas  
  • Rivers, canals and waterways
  • Heritage management 
  • Tourism in rural and agricultural areas (including food and wine)
  • Futures research including scenarios
  • Indigenous tourism development

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Publications & Resources

Books

Prideaux, B., McKercher, B., & McNamara, K. (2014). Climate Change and Tourism in the Asia Pacific. London: Routledge.

Prideaux, B. (2014). Rainforest Tourism, Conservation and Management: challenges for sustainable development. New York, NY: Routledge.

Prideaux, B., & Carson, D. (2011). Drive Tourism, Trends and Emerging Markets. London: Routledge.

Scott, N., Laws, N., & Prideaux, B. (2010). Safety and Security in Tourism. London: Routledge.

Prideaux, B. (2009). Resort  Destinations: Evolution, Management and Development. Oxford: Butterworth Heinematm. 

Prideaux, B., & Cooper, M. (2009). River Tourism. Wallingsford: CABI.

Prideaux, B., Timothy, D., & Chon, K. (2008). Cultural and Heritage History in Asia and the Pacific. London, UK & New York, NY: Routledge.

Laws, E., Prideaux, B., & Chon, K. (eds) (2007). Crisis Management in Tourism. Wallingsford:&nbspCABI.

Prideaux,  B. Moscardo, G., & Laws, E. (eds) (2006). Managing Tourism  and  Hospitality Services. Themy and International Applications. Wallingsford: CABI.

Laws, E., & Prideaux, B. (eds) (2005). Tourism Crisis: lvfanagement ReJponses and Theoretical Insight. Binghamton: Haworth.

Book Chapters

Thompson, M., & Prideaux, B. (2016). Growing tourism from the ground up: drivers of tourism development in agricultural regions. In C.M. Hall & S. Gossling (eds.), Food Tourism and Regional Development: Networks, products and trajectories (pp. 89-103).  New York: New Routledge. 

Harris, A., & Prideaux, B. (in press). The Potential for eWOM to affect Consumer Behaviour in Tourism. In S. Dixit (ed.), Routledge Handbook of Consumer Behaviour in Hospitality and Tourism. Routledge.

Jamal, T., Prideaux, B., Sakata, H., & Thompson, M. (2015). A micro-macro assessment of climate change and visitors to the Great Barrier Reef. In M. Reddy & K. Wilkes (eds.), Tourism in the Green Economy (pp. 271-288). Oxon: Routledge.

Prideaux, B. (2015). Climate change as a major crisis event: Implications for a tropical nature based destination. In L. Ruhanen (ed.), Responding to Climate Change: Tourism Initiatives in Asia and the Pacific (pp.182-189). Madrid: UNWTO.

Russell, C., & Prideaux, B. (2014). An Analysis Of Risk Perceptions In Tropical Destinations. In J. Chen (ed.), Advance in Hospitality and Leisure, Volume 10 (pp. 91-108). Emerald, Bingley. 

Prideaux, B. (2014). Factors governing the development of tourism in rainforest regions.  In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 3-28). New York, NY: Routledge.

Prideaux, B. (2014). Tropical rainforest ecology: implications for tourism development.  In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 29-39). New York, NY: Routledge.

Rodrigues, C., & Prideaux, B. (2014). Developing backpacker tourism in the Brazilian Amazon rainforest: adding value to the forest.  In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 163-176). New York, NY: Routledge.

Mendoza-Ramos, A., & Prideaux, B. (2014). The use of Mayan rainforests for ecotourism development: an empowerment approach for local communities.  In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 199-212). New York, NY: Routledge.

Sakata, H., & Prideaux, B. (2014). Community-based ecotourism: opportunities and difficulties for local communities and link to conservation.  In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 199-212). New York, NY: Routledge.

Saikim, F.H., & Prideaux, B. (2014). Rainforest wildlife: a key element in Sabah's destination appeal. In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 241-258). New York, NY: Routledge.

Prideaux, B. (2014). Findings and research issues. In B. Prideaux (ed.), Rainforest Tourism, Conservation and Management: challenges for sustainable development (pp. 304-310). New York, NY: Routledge.

Conlin, M., & Prideaux, B. (2014). The future of railway heritage? The West Coast Wilderness Railway. In M. Conlin & G. Bird (eds.), Railway Heritage and Tourism Global Perspectives (pp. 263-278). Bristol, UK: Channel View Publications.

Prideaux, B., Berbigier, D., & Thompson, M. (2014). Wellness Tourism and Destination Competitiveness. In C. Pforr & C. Voigt (eds.), Wellness Tourism – A Destination Perspective (pp. 221-248). Routledge.

Prideaux, B. (2014). Rabaul: Papua New Guinea. In P. Erfurt-Cooper (ed.), Volcanic Tourism Destinations (pp. 241-251). London, UK: Springer.

Prideaux, B. (2013). The urgent need to redefine the meaning of sustainability in a climate-changed world. In L. D'Amore & P.  Kalifungwa (eds.), Meeting the Challenges of Climate Change to Tourism: Case Studies of Best Practice (pp. 40-50). Newcastle upon Tyne, UK: Cambridge Scholars Publishing.

Prideaux, B., & Whyte, R. (2013). Implications for destinations when low-cost carrier operations are disrupted: the case of Tiger Airlines Australia. In J. Chen (ed.) Advances in Hospitality and Leisure. Advances in Hospitality and Leisure (pp. 99-118). Bingley, UK: Emerald Insight.

Ramis, M., & Prideaux, B. (2013). The importance of visitor perceptions in estimating how climate change will affect future tourist flows to the Great Barrier Reef. In M.V. Reddy & K. Wilkes (eds.), Tourism, Climate Change and Sustainability (pp. 173-18). Oxon, RN: Taylor & Francis.

Rodrigues, C., & Prideaux, B. (2012). Backpacker tourism in the Brazilian Amazon: challenges and opportunities. In G. Lohmann & D. Dredge (eds.), Tourism in Brazil: environment, management and segments. Contemporary Geographies of Leisure, Tourism and Mobility (pp. 123-140). Abingdon, Oxon, UK: Taylor & Francis.

Whyte, R., Prideaux,  B., & Sakata, H. (2012). The Evolution of Virgin Australia from a Low-Cost Carrier to a Full-Service Airline - Implications for the Tourism Industry. In J. Chen, J (ed.), Advances in Hospitality and Leisure, Volume 8 (pp. 215 – 231). Bingley: Emerald. 

Harris, A., & Prideaux, B. (2011). Trouble in paradise? The impact of changes to the working backpacker market to a regional destination. In J. Chen (ed.), Advances in Hospitality and Leisure, Volume 7 (pp. 71-88). Bingley: Emerald. 

Glover, P., & Prideaux, B. (2011). An Ageing Population and Changing Family Structures. In I. Yeoman, C. Hsu, K. Smith & S. Watson (eds), Tourism and Demography (pp. 41-54). Woodeaton: Goodfellow Publishers.

Prideaux, B., & Carson, D. (2011). The Structure and Role of Drive Tourism. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp. 3-13). Oxon: Routledge.

Prideaux, B. (2011). The Role of Automobile Associations and Clubs. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp. 84-92)., Oxon: Routledge.

Carson, D., & Prideaux, B. (2011). The Importance of the mode and transport in Self Drive. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp.121-123). Oxon: Routledge.

McClymont, H., Thompson, M., & Prideaux, B. (2011). Understanding Changes in the Caravanning Sector: a Case Study. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp. 210-223). Oxon: Routledge.

Prideaux, B., & Coghlan, A. (2011). Driving the Desert: Profiling Four Wheel Drive Visitors. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp. 246-260). Oxon: Routledge.

Iles, A., & Prideaux, B. (2011). The Savanah Way: Developing a Successful Tourism Route. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp. 311-322). Oxon: Routledge.

Carson, D., & Prideaux, B. (2011). What Now? Concluding Remarks. In B. Prideaux & D. Carson (eds.), Drive Tourism trends and Emerging Markets (pp. 369-373). Oxon: Routledge.

Prideaux, B., & Timothy, D. (2010). From Mining Boom Towns to Tourist Haunts: The Ghost Town Life Cycle. In M. Conlin & A. Jolliffe (eds.), Mining Heritage and Tourism: A Global Synthesis (pp. 227-239). Routledge. 

Prideaux, B., Prideaux, J., & Kim, S.S. (2010). Does Tourism have a Role in Promoting Peace on the Korean Peninsula? In R. Butler, R & W. Suntikul (eds.), Tourism and Political Change (pp 189-198). Woodeaton: Goodfollow Publishers. 

Prideaux, B., & Watson, T (2010). Rebranding Norfolk Island  Is it Enough to Rebuild Visitor Numbers? In A. Lewis-Cameron & S. Roberts (eds.), Marketing Island Destinations; Concepts and Cases (pp. 23-36). London: Elsevier.

Prideaux, B., McNamara, K., & Blakeney, K. (2010). The Need for Rejuvenation of Norfolk Island’s Shopping Sector. In J. Chen (ed.), Advances in Hospitality and Leisure (pp. 83-98). Bingley: Emerald Group.

Scott, N., Laws, E., & Prideaux, B. (2010). Tourism Crises and Marketing Recovery Strategies. In N. Scott, E. Laws & B. Prideaux (eds.), Safety and Security in Tourism Recovery Marketing after Crisis (pp. 1-15). London: Routledge.

Coghlan, A., & Prideaux, B. (2010). A destination-based approach to comparing reef tourism destinations: The case of Australia’s Great Barrier Reef and the Caribbean. In R. Dowling & C. Pforr (eds.), Coastal Tourism Development (pp. 237-251). New York: Cognizant Communication Corporation.

Thompson, M., & Prideaux, B. (2010). Developing a food and wine segmentation and classifying destinations on the basis of their food and wine sectors. In J. Chen (ed.), Advances in Hospitality and Leisure, Volume 5 (pp. 163-184). Emerald.

Prideaux, B., Prideaux, J., & Kim, S.S. (2010). Does tourism have a role in promoting peace on the Korean Peninsula? In R. Butler & W. Suntikul (eds.), Political Change and Tourism. Goodfellow.

Journal Articles

Guanghui, Q., Chen, N., & Prideaux, B. (2016). Understanding interactions between beggars and international tourists: the case of China. Asia Pacific Journal of Tourism Research. DOI: 10.1080/10941665.2016.1233891

Thompson, M., Prideaux, B., McShane, C., Dale, A., Turnour, J., & Atkinson, M. (2016). Tourism development in agricultural landscapes: the case of the Atherton Tablelands, Australia. Landscape Research. DOI:10.1080/01426397.2016.1174839

Glover, P., & Prideaux, B. (2015). Swimming in the Tropics: Navigating the Dangers of Marine Life. Advances in Hospitality and Leisure, 11, 41-65. doi: 10.1108/S1745-354220150000011004.

Tsang, N.K.F., Lee, L., & Prideaux, B. (2015, in press). Attribution of Inappropriate Visitor Behavior in a Theme Park Setting – a Conceptual Model. Journal of Travel & Tourism Marketing. doi: 10.1080/10548408.2015.1084976.

Prideaux, B., & Glover, P. (2015). Santa Clause is coming to town- Christmas in a tropical destination. Asia Pacific Journal of Tourism Research, 20(9), 955-970.

Pabel, A., & Prideaux, B. (2015). Social media use in pre-trip planning by tourists visiting a small regional leisure destinationJournal of Vacation Marketing, 1-14. doi: 10.1177/1356766715618998.

Prideaux, B., & McNamara, K.E. (2013). Turning a global crisis into a tourism opportunity: the perspective from Tuvalu. International Journal of Tourism Research, 15(6), 583-594.

Prideaux, B. (2013). Climate change and peak oil: two large-scale disruptions likely to adversely affect long-term tourism growth in the Asia Pacific. Journal of Destination Marketing and Management, 2(3), 132-136.

McKercher, B., Prideaux, B., & Pang, S.F.H. (2013). Attitudes of tourism students to the environment and climate change. Asia Pacific Journal of Tourism Research, 18(1-2), 108-143.

Pang, S.F.H., McKercher, B., & Prideaux, B. (2013). Climate change and tourism: an overview. Asia Pacific Journal of Tourism Research, 18(1-2),  4-20.

Prideaux, B., McKercher, B., & McNamara, K.E. (2013). Modelling a tourism response to climate change using a four stage problem definition and response framework. Asia Pacific Journal of Tourism Research, 18(1-2), 165-182.

Khoo-Lattimore, C., & Prideaux, B. (2013). ZMET: a psychological approach to understanding unsustainable tourism mobility. Journal of Sustainable Tourism, 21(7), 1036-1048.

Sakata, H., & Prideaux, B. (2013). An alternative approach to community-based ecotourism: a bottom-up locally initiated non-monetised project in Papua New Guinea. Journal of Sustainable Tourism, 21(6), 880-899.

Prideaux, B. (2013). The role of tourists icons in first and repeat visitation-vital information for destination marketers. Tourism Tribune, 28(2), 9-12.

Pabel, A., & Prideaux, B. (2012). Education tourism: linking pleasure travel with tertiary education in the youth market. Journal of Hospitality and Tourism Education, 24(4), 22-31.

Prideaux, B., Coghlan, A., & Falco-Mammone,  F. (2007). Post Crisis Recovety: The Case of After Cyclone Larry. Journal ofTourism and travel Marketing, 23(2/3/4), 163-174.

Scott,  N., Laws, E., & Prideaux,  B. (2007). Tourism  Crises and  Marketing  Recovety  Strategies. Joumal ofTourism and travel Marketing, 23(2/3/4), 1-15.

Laws, L., & Prideaux, B. (2005). Crisis Management: A Suggested Typology. Journal of Tourism and Travel Marketing, 19(2/3), 1-8.

Prideaux, B. (2005).  Factors  Affecting  Bilateral  Tourism Flows. Annals of Tourism Research, 32(3), 780-801.

Prideaux, B.R. (2003). The Need to Use Disaster Planning Frameworks to Respond to Major Tourism Disasters: Analysis of Australia's  Response  to Tourism Disasters in 2001. Joumal of Travel and Tourism Marketing, 15(4), 281-298.

Prideaux, B., Laws, E., & Faulkner, B. (2003). Events in Indonesia: Exploring the Limits to Formal Tourism Trends Forecasting Methods in Complex Crisis Situations. Tourism Management, 24(4), 511-520.

Agrusa, J., & Prideaux, B. (2002). Tourism and the Threat of HIV/AIDS in Vietnam. Asia Pacific Journal of Tourism Research, 7(1), 1-10.

Prideaux, B., & Master, H. (2001). Health and Safety Issues Effecting International Tourists in Australia. Asia Pacific Joumal of Tourism, 6(2), 24-32.

Prideaux, B. (2000). The Asian Financial Crisis and the Tourism Industty-Lessons for the Future. Current Issues in Tourism, 2(4), 279-293.

Prideaux, B., & Witt, S.F. (2000). The Impact of the Asian Financial Crisis on Australian Tourism. Asia Pacific Joumal  ofTourism, 5 (I), 1-7.

Prideaux, B. (1999). Tourism Perspectives of the Asian Financial Crisis. Current hsues in Tourism, 2(4), 279-293.

Prideaux, B. (1999). The Asian Financial Crisis and Implications for Australia's Tourism Industry. Australian Joumal of Ho pitality Management, 6(2), 35-44.

Conference Proceedings & Papers

Prideaux, B., Payer, H., & Thompson, M. (2016), A comparison of the VFR and non VFR segments in Cairns; Implications for destination marketing, Annual CAUTHE Conference, Sydney.

Guanghui, Q., Nan, C., & Prideaux, B. (2016) Understanding interactions between beggars and international tourists: Case of China, 22nd APTA Annual Conference, Beijing, June 2016.

Payer, H., & Prideaux, B. (2015). Tropical Gardens and their Potential as Tourism Attractions in Northern Australia. Developing Northern Australia Conference 2015: Conference Proceedings, pp. 84-97. Developing Northern Australia Conference 2015, 20-22 July 2015, Townsville, QLD, Australia.

Jamal, T., Prideaux, B., Thompson, M., & Sakata, H. (2014). A preliminary exploration of tourists as a key stakeholder in climate change impact management. Proceedings of the 24th Annual Council for Australasian University Tourism and Hospitality Education Conference, pp. 315-327. CAUTHE 2014: 24th Annual Council for Australasian University Tourism and Hospitality Education Conference, 10-13 February 2014, Brisbane, QLD, Australia.

Prideaux, B., Pabel, A., & Sakata, H. (2013). Big, colourful, endangered but overlooked: an investigation into the potential of the cassowary as a new tourist drawcard. Proceedings of the 19th Asia Pacific Tourism Association Annual Conference. APTA 2013: 19th Asia Pacific Tourism Association Annual Conference, 1-4 July 2013, Bangkok, Thailand.

Rodrigues, C., & Prideaux, B. (2013). Lots of potential but little public sector enthusiasm: the state of backpacking in the Brazilian Amazon. Proceedings of the 19th Asia Pacific Tourism Association Annual Conference. APTA 2013: 19th Asia Pacific Tourism Association Annual Conference, 1-4 July 2013, Bangkok, Thailand.

Anderson, A., Prideaux, B., & Law, L. (2013). Tropical places with personality: key issues for urban design in the tropical tourism landscape. Proceedings of the 19th Asia Pacific Tourism Association Annual Conference. APTA 2013: 19th Asia Pacific Tourism Association Annual Conference, 1-4 July 2013, Bangkok, Thailand.

Research Reports

Prideaux, B., & Tse, T. (2015). Growth of Chinese Tourists to Hong Kong, China, 2002 to 2014 – Implications and Way Forward, United Nations World Tourism Organisation. Knowledge Network Issues Paper Series, Volume I, Issue 1. ISSN 2411-4170

Prideaux, B. (2013). An investigation into factors that may affect the long term environmental and economic sustainability of tourism in northern Australia. Working Paper. Cairns Institute, James Cook University, Cairns, QLD, Australia.

Turnour, J., McShane, C., Thompson, M., Dale, A., Prideaux, B., & Atkinson, M. (2013). Accounting for agriculture in place-based frameworks for regional development: discussion paper. Report. Cairns Institute, James Cook University, Cairns, QLD, Australia.

Thompson, M., & Prideaux, B. (2012). Interdependency of reef and rainforest tourism: a segmentation analysis of visitors to Tropical North Queensland. Report. Australian Government’s Marine and Tropical Sciences Research Facility.

Coghlan, A., & Prideaux, B. (2012). Patterns of reef tourism on the GBR, Tropical North Queensland and the Whitsundays. Report. Australian Government’s Marine and Tropical Sciences Research Facility, James Cook University.

Prideaux, B., & Sibtain, J. (2012). Rainforest tourism final report: January 2007–December 2009 patterns of rainforest tourism in the Wet Tropics World Heritage Area, North Queensland. Report. Australian Government’s Marine and Tropical Sciences Research Facility.

Coghlan, A., & Prideaux, B. (2012). Reef tourism drivers and trends: synthesis report: analysis of recreational and tourism use and impact on the Great Barrier Reef for managing sustainable tourism. Report. Australian Government's Marine and Tropical Sciences Research Facility.

Guest Editor

  • Journal of Vacation Marketing - Special Issue on Drive Tourism, Vol 9(4), 2003.
  • Journal of Travel and Tourism Marketing (with Eric Laws), Special Issue on the theme of Crisis Management in Tourism, to be published in 2005.
  • Asia Pacific Journal of Tourism - Double Special Issue on Heritage and Culture in the Asia Pacific Region, Vol 9 (3. 4), 2004.

Professional Positions, Memberships & Awards

Awards

  • 2014 - Best PhD Student Paper Award CAUTHE Conference 2012 (co authored the paper with the award winner, Alison Anderson) 
  • 2013 - The Pro Vice Chancellor’s Research Excellence Award for the Most Higher Degree by Research (HRD) Completions for FLBCA in 2011
  • 2012 - Best PhD Student Paper Award CAUTHE Conference 2012 (co authored the paper with the award winner, Michelle Thompson) 
  • 2011 - Best Paper Award, APTA Conference 2011, Seoul
  • 2010 - The Pro Vice Chancellor’s Excellence Award for the Most Papers Published 2007-2009 (Faculty of Law, Business and the Creative Arts)
  • 2005 - Best paper for Dywer, L., King, B. and Prideaux, B. (2005) Effect of Unethical Business Practices on Australian Inbound Package Tourism  15th CAUTHE Conference, Alice Springs, 2-5 February, available on CD Rom
  • 2006 - The Pro Vice Chancellor’s Teaching Award (Faculty of Law, Business and the Creative Arts) 
Professor Bruce R Prideaux

Contacts

T: 0403 936 146
E: b.prideaux@cqu.edu.au

Central Queensland University
Cairns, QLD

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