Hannah Payer

Research Associate

Hannah studied Tourism and Leisure Management at the Austrian University of Applied Sciences Krems (a partner organisation of the Northern Institute) and along the way worked as a project and research assistant for a European development project, focusing on the revitalisation of cultural garden heritage sites in South East Europe. 

Besides her research interest in the various forms of tourism, Hannah also observes impacts of population trends and maps changes for Northern Territory futures.

Research Interests

  • Cultural tourism
  • Nature tourism
  • Social development
  • Demographic issues in Northern Australia

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Research Projects

Current Projects

  • Development of a tourism marketing and financial management unit for a graduate certificate in tourism management
  • Redesigning of the unit ‘Topics in Human Geography’ for Northern Institute’s Master in Public Policy 
  • Impacts of population trends and changes for Northern Territory futures
  • Assessing tourism development opportunities for the Northern Territory and Northern regions

Publications & Resources


Bauer-Krösbacher, C., Payer, H., Okorokoff, D., Steckenbauer, G.C., & Vrzal, W. (2014). Revitalising heritage sites: A re-utilisaton process model for cultural garden and open space heritage sites. Krems an der Donau: IMC University of Applied Sciences Krems. 

Journal Articles

Conference Proceedings & Papers

Prideaux, B., Payer, H., & Thompson, M. (2016). A comparison of the VFR and non-VFR segments in Cairns - Implications for destination marketing. The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Destinations, Proceedings of the 26th Annual CAUTHE Conference, Sydney: Blue Mountains International Hotel Management School. 

Payer, H., & Prudeaux, B. (2015). Tropical gardens and their potential as tourism attractions in northern Australia. Conference proceedings, Developing Northern Australia Conference, Townsville, 20-22 July, 2015.

Taylor, A., & Payer, H. (2015). The Demography of Developing Northern Australia. Conference proceedings, Developing Northern Australia Conference, Townsville, 20-22 July, 2015.

Payer, H., Taylor, A., & Barnes, T. (2015). Who's missing? Demographic impacts from the Incarceration of Indigenous people in the Northern Territory, Australia. In H. Berents & J. Scott. Crime, Justice & Social Democracy: Proceedings of the 3rd International Conference, vol. 1, pp. 27-36. Available from http://eprints.qut.edu.au/93147/1/ConferenceProceedings_3rdInternationalCJSDConference_2015.pdf. 

Bauer-Krösbacher, C., Steckenbauer, G.C., Vrzal, W., Payer, H., & Okorokoff, D. (2014). The CultTour Analysis Tool: A Tool to Support Strategic Decision Making in Open-Space Heritage Sites. In: Lüthi, J., & Steinbacher, H.-P. (ed.). Impulse in Zeiten des Wandels. 8. Forschungsforum der österreichischen Fachhochschulen. Tagungsband. Kufstein. p. 450-451.

Payer, H. (2014). Key Considerations for Planning the European Capital of Culture – The Case of Veliko Tarnovo, Athens: ATINER'S Conference Paper Series, No: TOU2014-1059.

Payer, H. (2013). Creative Garden Tourism. Creative Garden Tourism as a Niche Segment of Cultural Tourism with a Special Focus on „Die Gärten Niederösterreich“. In Egger, R. & Maurer, C. (Eds.). Proceedings of the International Student Conference in Tourism Research. Salzburg/Krems: ISCONTOUR 2013. pp. 79-89

Research Reports

Taylor, A., Payer, H., & Brokensha, H. (2015). The Demography of Developing Northern Australia.

Payer, H., & Taylor, A. (2015). Who’s missing? Social and Demographic Impacts from the Incarceration of Indigenous People in the Northern Territory.  

Taylor, A., Payer, H., & Brokensha, H. (2015). A Demographic profile of International Migrants in Northern Australia.

Payer, H., Brokensha, H., & Taylor, A. (2015). Who cares? - Profiling carers in the Northern Territory.

Payer, H., & Taylor, A. (2015). Northern Territory seats in the Australian Parliament: It’s a long way up, but not far down.

Media Coverage

25 May 2015Interview with Vicki Kerrigan from ABC Radio 105.7 Drivetime - LISTEN HERE
23 May 2015Article, The Saturday Paper (online) - READ HERE
10 Feb 2015LISTEN to Hannah Payer interview with Kate O'Toole, ABC Radio Darwin regarding Indigenous Incarceration and it's effect on NT communities

Professional Positions, Memberships & Awards


Finalist (2nd place) of the Austrian Tourism Research Award ‘Tourissimus’ 2014 for the Master thesis “Key Considerations for Planning the European Capital of Culture – The Case of Veliko Tarnovo”.

Hannah Payer


T: +61 403 894 127
E: hannah.payer@cdu.edu.au