Professor Steven Greenland leads the Business discipline at CDU. Steven has supervised the successful completion of Business PhDs that have involved qualitative and quantitative methods, conducted in both developed and emerging markets.
Steven has a strong commercial background, having worked with many well-known organisations during a decade of senior management roles at global market research agencies. His unique academic-industry nexus facilitates research with academic rigour, as well as practical relevance and impact.
Steven’s publications have been widely cited and include some 28 refereed journal articles, 3 books, 14 book chapters and over 30 conference papers. He is an Associate Editor for the Social Responsibility Journal and a keynote speaker at international conferences.
Stevens research interests include:
- innovation adoption barriers
- sustainable and responsible business practice
- industry strategy
- marketing of harmful products.
Steven is available to supervise PhD students interested in conducting practical, high impact research in these areas.