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Postgraduate Coursework

Graduate Certificate of Global Marketing

2019

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Not available to international students.
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Overview
Location
Satac Codes
CDU Sydney
1GC526
CDU Waterfront Darwin
1GC525
Online
1GC525
Course Duration
Full-time
Not Available
Part-time
1 year/s
Availability for Admission
Domestic
Semester 1
Semester 2
International
No
Applications accepted through MyNextCourse
No
Can offers be deferred?
No
CDU Reference
CDU Course Code

UGMAR1

Award
Graduate Certificate of Global Marketing
Faculty/College
College of Business and Law
Sector
HE
Area of study
Business, Accounting and Services Industries

This course develops your knowledge and skills applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.

As a marketing specialist, you are responsible for generating key revenue in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail. Your skill set is also valuable in multiple areas of business including accounting and finance, HR and management, taxation and law.

The importance of marketing has grown over the past decade due to competition and a renewed focus on creating favourable customer experiences. However, the marketing manager’s role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability.

The Graduate Certificate in Global Marketing explores modern marketing in the increasingly dynamic and international business environment.

Career opportunities

You may have career opportunities in marketing management, brand management, customer relationship management, market research, communications or public relations.

Credit transfers & pathways


Pathways for Higher Education to Higher Education

For information about credit transfer available to students with complete or incomplete study at this or other Institutions refer to Pathways for Higher Education to Higher Education

Credit transfer

For further information on credit transfer and how to apply visit ASK CDU

Course fees

Non-Commonwealth supported places

Full fee paying places are available in this course.
Information about fees and charges can be found at Fees and Payments, Tuition Fee and 2018 HE Units and Fees.
2019 HE unit fees will be published no later than 1 December 2018.

International full fees

See the Office of International Services for details on International Course Fees: www.cdu.edu.au/international/future-students/courses.
 

  • This course is accredited by the University in accordance with the Higher Education Standards.

  • Australian qualification framework

    This course is recognised in the Australian Qualifications Framework at Level 8.

Contact details

For further information about the course, enrolment procedures, closing dates and other administrative issues please contact Student Central on:

Email: student.central@cdu.edu.au Phone: (08) 8946 7766 or 1800 061 963 (free call)

Course structure

The course consists of a total of four units (40cp) that focus on skills and tools applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.

2019 HE unit offerings will be published on 1 October 2018.

2019 HE unit fees will be published no later than 1 December 2018.

Always refer to the Course Catalogue for the latest information about your course prior to enrolment.


A candidate must successfully complete units totalling 40 credit points (cp) as detailed below. All units are valued at 10 credit points unless indicated.

Unit type Credit Points Specific requirements
Core Units
(4 units)
40cp Compulsory Core units totalling 40 credit points as detailed below.

BUS502 Entrepreneurship
MAN511 Services Management
MKT501 International Marketing
MKT503 Clients and Markets
 

  40cp Total Credit Points

Students who commenced in or after 2013
The grade of "PC" cannot be counted towards a Graduate Certificate AQF Level 8 course award.
Students should refer to the current Grading Policy and Common Course Rules for further information.

Study plan

2019 HE unit offerings will be published on 1 October 2018.

2019 HE unit fees will be published no later than 1 December 2018.

Always refer to the Course Catalogue for the latest information about your course prior to enrolment.


Students commencing in Semester 1

The Recommended Study Plan provided below is suitable for a student commencing in semester 1 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

 

Legend: CO = Core Unit

 

Semester 1 Semester 2
Year 1
MKT501 International Marketing CO BUS502 Entrepreneurship CO
MKT503 Clients and Markets CO MAN511 Service Industry Management CO

 

Students commencing in Semester 2

The Recommended Study Plan provided below is suitable for a student commencing in semester 2 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

 

Legend: CO = Core Unit

 

Semester 1 Semester 2
Year 1
    BUS502 Entrepreneurship CO
    MAN511 Service Industry Management CO
Year 2
MKT501 International Marketing CO    
MKT503 Clients and Markets CO    

 

Apply to SATAC for postgraduate studies

How to apply for domestic students

Applications to postgraduate degrees by coursework are processed through SATAC.

 

All information you will need to know regarding the application and selection process is available on the SATAC website.

Are you applying as an International Student?

Everything you need to know to apply

How to apply for international students

Applications to CDU must be submitted online.

 

The process is simple, all you need is a valid email address to create your online account.

 

Once you have started the application you will have the option of saving your application and resuming it at a later date.

 

There is no application fee when you apply online.

Find a CDU agent partner

Applicants may seek further information about international education in Australia from the Australian Government Department of Education and Training or from our overseas / external representatives.

 

To help with the process, we've compile a list of authorised representatives.

Not sure if you are a domestic or international student?

That's OK - it can be a little tricky to know the difference.

 

To help you out, we've put together a guide to answer any questions you might have.

 

Things like the difference between domestic and international students or the difference between course types like VET and undergraduate.

Are you applying as a Domestic Student?

We're here to help you

Need some help with your CDU application? Or not sure if you’re eligible to study? Get in touch and we’ll make sure you get the information you need.

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