This course develops your knowledge and skills applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.
As a marketing specialist, you are responsible for generating key revenue in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail. Your skill set is also valuable in multiple areas of business including accounting and finance, HR and management, taxation and law.
The importance of marketing has grown over the past decade due to competition and a renewed focus on creating favourable customer experiences. However, the marketing manager’s role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability.
The Graduate Certificate in Global Marketing explores modern marketing in the increasingly dynamic and international business environment.
You may have career opportunities in marketing management, brand management, customer relationship management, market research, communications or public relations.
Credit transfers & pathways
Pathways for Higher Education to Higher Education
For information about credit transfer available to students with complete or incomplete study at this or other Institutions refer to Pathways for Higher Education to Higher Education
Non-Commonwealth supported places
International full fees
This course is accredited by the University in accordance with the Higher Education Standards.
Australian qualification framework
This course is recognised in the Australian Qualifications Framework at Level 8.
For further information about the course, enrolment procedures, closing dates and other administrative issues please contact Student Central on:
The course consists of four units (40cp) that focus on skills and tools applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.
A candidate must successfully complete units totalling 40 credit points (cp) as detailed below. All units are valued at 10 credit points unless indicated.
|Unit type||Credit Points||Specific requirements|
|40cp||Compulsory Core units totalling 40 credit points as detailed below.|
|40cp||Total Credit Points|
Students who commenced in or after 2013
The grade of "PC" cannot be counted towards a Graduate Certificate AQF Level 8 course award.
Students should refer to the current Grading Policy and Common Course Rules for further information.
Students commencing in Semester 1
The Recommended Study Plan provided below is suitable for a student commencing in semester 1 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.
|Legend:||CO = Core Unit|
|Semester 1||Semester 2|
|MKT501 International Marketing||CO||BUS501 Decision Making (replaces MAN511)||CO|
|MKT503 Clients and Markets||CO||BUS502 Entrepreneurship||CO|
Students commencing in Semester 2
The Recommended Study Plan provided below is suitable for a student commencing in semester 2 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.
|Legend:||CO = Core Unit|
|Semester 1||Semester 2|
|BUS501 Decision Making (replaces MAN511)||CO|
|MKT501 International Marketing||CO|
|MKT503 Clients and Markets||CO|
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To help with the process, we've compile a list of authorised representatives.
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