Postgraduate Coursework
Graduate Certificate of Global Marketing
2021
This course develops your knowledge and skills applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.
As a marketing specialist, you are responsible for generating key revenue in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail. Your skill set is also valuable in multiple areas of business including accounting and finance, human resources and management, taxation and law.
The importance of marketing has grown over the past decade due to competition and a renewed focus on creating favourable customer experiences. The marketing manager's role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability.
The Graduate Certificate in Global Marketing explores modern marketing in an increasingly dynamic and international business environment.
Career opportunities
You may have career opportunities in marketing management, brand management, customer relationship management, market research, communications or public relations.
The Graduate Certificate of Global Marketing also provides you with a pathway into the Master of Business Administration, which offers further career progression opportunities.
Credit transfers and pathways
Pathways for Higher Education to Higher Education
For information about credit transfer available to students with complete or incomplete study at this or other Institutions refer to Pathways for Higher Education to Higher Education
For further information on credit transfer and how to apply visit ASK CDU
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This course is accredited by the University in accordance with the Higher Education Standards.
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Australian qualification framework
This course is recognised in the Australian Qualifications Framework at Level 8.
Contact details
For further information about the course, enrolment procedures, closing dates and other administrative issues please contact Student Central on:
Admission criteria
Successful completion of a recognised bachelor degree, graduate certificate, graduate diploma, masters degree or equivalent international qualification in a business or related field;
OR
Successful completion of a recognised bachelor degree, graduate certificate, graduate diploma, masters degree or equivalent international qualification in an unrelated field plus a minimum of 6 months full-time employment experience in a managerial role. Applicants must provide documentation detailing their employment experience in the form of a curriculum vitae and two written referee reports in their application;
OR
Consideration will also be given to applicants without tertiary qualifications who have at least three years appropriate professional experience in middle to higher level management. Applicants must provide documentation detailing their employment experience in the form of a curriculum vitae (CV) and two written referee reports in their application.
Essential requirements
To gain entry into Charles Darwin University, all Higher Education applicants must satisfy the University's English Language Proficiency Requirements for their chosen course of study. International applicants will be required to supply evidence of this at the time of application.
The minimum English language requirement for this course is met by either undertaking previous education in an English-speaking country or undertaking one of the following English language tests and obtaining the minimum requirements listed below.
| IELTS Academic Module | A minimum overall score of 6.5 with no band less than 6.0. |
| Cambridge Advanced English (CAE) | A minimum overall score of 176, with no skill below 169. |
| Common European Framework Certificate of English Proficiency | A minimum overall grade of C1, valid for three years from the date of the test to the date of commencement at CDU. |
| Navitas Academic English (will not be accepted from 2021 onwards) | A minimum overall pass and 65% in Academic English 3 with a 65% pass in the research essay. (Note: this score will not be accepted from 2021 intakes onwards). |
| Pearson Test of English (PTE) Academic module | A minimum overall score of 58 with no score lower than 50. |
| TOEFL Internet-based Test (iBT) | A minimum overall score of 79 with a minimum writing score of 21. |
* All tests are valid for two years from the date of the test to the date of commencement at CDU, unless otherwise specified.
* Where applicable, international applicants must also satisfy the Department of Home Affairs (DHA) English language requirements for student visa applications.
Do you have a question regarding English requirements at CDU? Please email: international@cdu.edu.au.
Course structure
The course consists of four units that focus on skills and tools applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.
A candidate must successfully complete units totalling 40 credit points (cp) as detailed below. All units are valued at 10 credit points unless indicated.
| Unit type | Credit Points | Specific requirements |
| Core Units (4 units) |
40cp | Compulsory Core units totalling 40 credit points as detailed below.
BUS501 Decision Making (replaces MAN511 from 2019) |
| 40cp | Total Credit Points |
Students who commenced in or after 2013
The grade of "PC" cannot be counted towards a Graduate Certificate AQF Level 8 course award.
Students should refer to the current Grading Policy and Common Course Rules for further information.
Study plan
Students commencing in Semester 1
The Recommended Study Plan provided below is suitable for a student commencing in semester 1 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.
| Legend: | CO = Core Unit |
| Semester 1 | Semester 2 | ||
| Year 1 | |||
| MKT501 International Marketing | CO | BUS501 Decision Making (replaces MAN511) | CO |
| MKT503 Clients and Markets | CO | BUS502 Entrepreneurship | CO |
Students commencing in Semester 2
The Recommended Study Plan provided below is suitable for a student commencing in semester 2 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.
| Legend: | CO = Core Unit |
| Semester 1 | Semester 2 | ||
| Year 1 | |||
| BUS501 Decision Making (replaces MAN511) | CO | ||
| BUS502 Entrepreneurship | CO | ||
| Year 2 | |||
| MKT501 International Marketing | CO | ||
| MKT503 Clients and Markets | CO | ||
Course fees
Non-Commonwealth supported places
Full fee paying places are available in this course.
2021: Information about fees and charges can be found at Fees and Payments.