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Fuelling her entrepreneurial ambitions: Ellie’s story

This article appears in: Alumni stories, Business and Accounting, Studying in Australia

Born and raised in Hanoi, Vietnam, Ellie spent her childhood helping her parents manage their retail store.

This led Ellie to follow in her family’s footsteps.

After studying a Master of Business Administration at CDU, she’s now well on her way to entrepreneurial success.

Studying at CDU

Ellie chose to study an MBA as she wanted to learn key business skills and surround herself with like-minded individuals.

"I have met some amazing friends through CDU, and our friendships continue until today." She explains.

Her ambition and drive to graduate has now led Ellie towards the path of creating her dream career.

I have now built up the skillset to start my own e-commerce company.

Darwin work, culture and lifestyle

CDU students walking across Casuarina campus

Having experienced much of the world, Ellie enjoys the tropical climate and friendly community that Darwin has to offer.

“Darwin is a big, small city; it's also very easy to feel included and stay connected with the local community.” She says.

The multicultural community in Darwin is so inclusive and friendly.

She also loves the fact that Darwin is close to Asia, so going to visit family is an easy flight away.

Unique opportunities in the NT

Ellie says she had limited experience in marketing before moving to Australia.

After arriving in Darwin, she quickly landed a job in social media marketing for a hospitality venue at the Darwin Waterfront.

She believes job opportunities are a massive drawcard for Darwin.

“The experience gained from that first job has led me to start having some of my own clients, starting my first online business, and later landing a marketing internship with Hilton Hotels. Currently, I'm leading the marketing activities for Chartair a regional airline based at Darwin Airport.”

I genuinely believe Darwin is the land of opportunities if you leverage your strengths, abilities and skills.

Words of wisdom


Ellie has great advice for future students.

  1. Always be willing to upskill yourself. You should always be learning new skills and make yourself unique; this will ensure you stand out from the crowd and job opportunities will come your way.
  2. Networking, Networking and Networking! For nearly three years in Darwin, I have been working in Marketing jobs in the Hospitality and Aviation industries. Two out of three of my jobs were landed through networking and remaining active in Darwin's business community.

“Up-skilling and networking have played an important role in landing my dream jobs. And I'm sure they will do the same for you.” She says.

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