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Research and Innovation

Professor David Low

Higher Degree by Research
David Low

David is a Professor of Business at CDU, specialising in Marketing. He was formally the Dean of the Asia Pacific College of Business and Law at CDU, and Prior to that he was Dean of the College of Business, Law and Governance at James Cook University. Prior to commencing at JCU he was Head of the School of Marketing at UWS (now WSU).

David holds a doctorate in marketing and management, is a graduate member of the Australian Institute of Company Directors, and a Certified Public Accountant (CPA).

He has successfully supervised numerous HDR students and has over 100 peer reviewed scholarly articles.

He has a wide variety of industry and academic management and boardroom experience.

Research interests:

  • Social marketing
  • Business sustainability
  • Marketing ethics
  • Science Communication
  • Market orientation
  • Innovation
  • Small and medium enterprises and the use of technology in business value chains.

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